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Canal & River Trust
Project Type
Content creation, research
Date
April 2023
Location
Castlefield, Manchester
Who They Are:
The Canal and River Trust is a charitable organisation managing over 2,000 miles of waterways across England and Wales, including the historic National Waterways Museum.
What They Needed:
The trust aimed to transform an underused space at their museum into a versatile venue for weddings, parties, and corporate events. They needed market insights and creative strategies to position the venue as a compelling choice in the local events market.
What We Did:
Woohoo Marketing Crew conducted detailed market research, identifying a 20% growth in local demand for unique event spaces over the past two years. We analysed competitors, pricing strategies, and customer preferences to shape a clear value proposition.
Using these insights, we designed tailored marketing campaigns emphasising the venue’s charm and versatility, incorporating elements like its waterside location, historic setting, and customisable layouts. The project is set to launch in March, with the marketing materials ready to drive bookings and establish the venue as a premier choice in the region.
